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S. P. Kouchtch, M. A. Rakitin, A. A. Afanasiev. Arkhangelsk Pulp & Paper Co.: In Search of Product Strategy (Case Study)

V.1, N1, 2003

This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company's market position, product mix, and main product's profitability.