Published since September 2003
Frequency: 4 issues per year
PI №77-13849 from 12.10.2002

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Released: V.10, N1

E. Y. Zinin. Integrated Business-models in Media Industry: Response for Challenges of a New Era

V.6, N3, 2008

The article deals with the reasons for the emergence and practice of creating integrated business models in media-industry based on a new paradigm in this business — media-convergence. With the convergence traditional value chain in the media business is recombining in multimedia value chain, and in fact is appearing mutual integration of IT-companies, telecom providers and producers of media content. Work under the new business models require the new strategic decisions in HR-management, innovation, fl exible response to changes in the external environment, the ability to build long-term partnerships with companies on related markets.

Keywords: media industry, multimedia, convergence, content, channel of content distribution, digitalization, audience fragmentation, new media, competitiveness, business-model.