G. B. Kleiner. The System Paradigm and System Management
V.6, N3, 2008
The paper deals with further development of a new dimension of economic theory — the system paradigm of Janos Kornai — and its application to the management and marketing fi eld. The author clarifi es the basic four-fold typology of economic systems and reveals their key competencies and relations with economic factors, environments and projects. He shows the role of each system type in providing the balance between diversity and uniformity, volatility and stabilization necessary for harmonious development of the economy. Basing on this, the author develops the system management concept oriented to supporting the equilibrium between for basic types of intrafirm subsystems for the purposes of sustainable firm development. It is shown that the perspectives of B2B marketing are associated with moving from product transactions to systematic transactions, which lead not only to the sale of the product but also to materialization of the economic system specially developed for the particular customer.
Keywords: economic systems, system paradigm, firm, management, marketing, economic diversity.