Русский
Published since September 2003
Frequency: 4 issues per year
PI №77-13849 from 12.10.2002
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R. M. Morgan, Sh. D. Hunt. The Commitment-Trust Theory of Relationship Marketing
V.2, N2, 2004
This article is a translation from
Journal of Marketing
. 1994.
58
(3): 20–38.
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