V. V. Radaev. Shifts in Business Strategies of the Russian Retailing Companies Facing the Invasion of Global Operators
V.3, N3, 2005
Global retailers entered Russia’s domestic market at the edge of the 2000s bringing about fundamental shifts in the competitive environment. Domestic retailers start struggling for investment resources and elaborating new business strategies. They demonstrate a great capacity for intensive structural and institutional isomorphism trying to imitate retail organizational forms and technologies of the leading international sellers before the latter get established in the market. Despite their fantastic growth rates, it is still unclear, which part of the leading Russian sellers will survive or loose their business and be pushed out of the market. A major data source is two series of in-depth interviews conducted with the owners and top managers of 38 companies that joined two newly emerged Russian business associations RATEC and ACORT.