Русский
Published since September 2003
Frequency: 4 issues per year
PI №77-13849 from 12.10.2002
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S. L. Vargo, R. F. Lusch. Evolving to a New Dominant Logic for Marketing
V.4, N2, 2006
This article is a translation from
Journal of Marketing
. 2004.
68
(1): 1–17.
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