V.5, N2, 2007


  • New Research
    • I. B. Gurkov. Intergrated Metrics of Strategy Process — An Attempt of Theoretical Synthesis and Empirical Validation
      Abstract »  
    • M. Nikolic, B. Nikolic, J. Vukonjanski. Quantitative Approach in Benchmarking: Support to Selection of Optimal Strategic Actions
      Abstract »  
    • P. Ghosh, Geetika. Unionisation: A Feasibility Study for the Indian Software Industry
      Abstract »  
  • Modern Classics: Marketing Productivity
    • O. A. Tretyak. On Comparison of Marketing Outcomes and Marketing Costs
       
    • R. T. Rust, T. Ambler, G. S. Carpenter, V. Kumar, R. K. Srivastava. Measuring Marketing Productivity: Current Knowledge and Future Directions
      Abstract »  
    • J. N. Sheth, R. S. Sisodia. Marketing Productivity Issues and Analysis
      Abstract »  
  • Practice of Management
    • G. A. Papyryan. Strategic Management in the Global Hotel Industry
      Abstract »  
  • Book Review
    • A. E. Abramov. The Journey from Ronald Coase to Dani Rodrik. Review of Yakovlev A. A. Agents of Modernization. Moscow, 2006
       
  • Chronicle
    • The Eights All-Russian Symposium «Strategic Planning and Evolution of Enterprises»
       
    • The Eights International Academic Conference «Modernization of Economy and Public Development»
       
    • The Russian Association of Business Education’s Seminar: «How to Organize Research in Management in Contemporary Russian Business School»
       
  • About the Authors
    • About the Authors