Русский
Published since September 2003
Frequency: 4 issues per year
PI №77-13849 from 12.10.2002
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R. T. Rust, T. Ambler, G. S. Carpenter, V. Kumar, R. K. Srivastava. Measuring Marketing Productivity: Current Knowledge and Future Directions
V.5, N2, 2007
This article is a translation from
Journal of Marketing
. 2004.
68
(4): 76–89.
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