A. N. Oleinik. Domination by Virtue of a Constellation of Interests: Business Strategies in Retail Trade and Supply Chains
V.7, N3, 2009
The neoclassical approach toward explaining domination in the market is confronted by the approach of critical theory, namely the critical sociology of Foucault and Bourdieu. Special attention is paid to techniques of domination by virtue of a constellation of interests in the market and its applications to business strategies. Techniques of domination are modeled on a fi eld of domination composed of a triad, one of the organizational actors performing the function of drawing boundaries and controlling access, as an example. The concept of territoriality as spatially embedded power is applied to organization studies. Three types of boundaries are compared: institutional, spatial and fi nancial. Only one actor in the fi eld has the ability to maximize its satisfaction, while the two others minimize missed opportunities. The proposed approach is applied to the situation in the retail trade and supply chains.
Keywords: domination, alignment, maximization of satisfaction, minimization of missed opportunities, entry control, retail trade.